Apple recently debuted a live-action adaptation of the 1986 manga series "Midnight" to promote its iPhone 15 Pro and iPhone 15 Pro Max smartphones. The 19-minute mini-film clip highlights some of the notable features of Apple's iPhone 15 lineup.
• The live-action manga film is part of Apple's "Shot on iPhone" campaign that showcases the capabilities of iPhone cameras through video and photo ads shot and edited using Apple products. Some of the previously aired "Shot on iPhone" campaign videos include "Chinese New Year-Little Garlic," Olivia Rodrigo's "Get Him Back," and Apple's 2023 holiday ad, "Fuzzy Feelings."
• Apple's "Midnight" incorporates suspense, mystery, and drama through the story of a Tokyo taxi driver who comes across a truck driver attempting to escape a hitman.
• The iPhone cinematic capabilities to make the short film include low-light camera settings, Burst mode for live-action shots, and the LiDAR scanner that captures depth.
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