
Todd Smith
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Google is working with Warby Parker to develop AI-powered smart glasses, the companies said Tuesday, sending shares in the eyewear company up more than 14%.
The move puts Google in direct competition with Meta, which launched its smart Ray-Ban glasses in late 2023. The glasses, which allow users to stream music, make phone calls, take photos and use Meta’s #Artificial Intelligence assistant, have become a surprise hit for the company—EssilorLuxottica, Ray-Ban’s owner, has sold more than 2 million pairs of the Meta glasses since their launch, and Essilor said it plans to ramp up its annual production capacity to 10 million units by the end of next year. Earlier this year, Meta executives revived discussions about adding facial recognition technology to the glasses.
Google will spend up to $75 million on product development and will invest an additional $75 million in Warby Parker stock. Google also announced other smart glasses partnerships Tuesday, including a deal with the high-end eyewear brand Gentle Monster and the Chinese manufacturer Xreal.
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Google Partners With Warby Parker, Kering to Develop AI Glasses
Google has committed up to $75 million for Warby Parker’s product development and commercialization costs, as well as an equity investment of up to $75 million.